I don’t often find myself drawn to cooking books when I’m online or in a book store, however when I do, I am occasionally in awe of the creative, contemporary and modernist designs those books use. I particularly enjoy the simplistic and often colourful design approaches used in Yotam Ottolenghi’s book’s Simple, Flavour and Plenty More, using iconography in the most effective way adhering to the titles of the books themselves.
Writing and publishing a cook book today can be fairly challenging unless you’re as established as Nigella Lawson or Otto Lenghi, who of which seem to have constant access to book deals due largely to their respective success. Considering there is a cook book out there for practically every cuisine on earth, you’ll struggle to stand out from the market, however sometimes the most repetitive and predictable of ideas work in the most effective ways.
